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NOVA

Real results

Visible hydration, texture, and barrier-support results

What customers reported after four to twelve weeks of consistent use. Self-assessed and shown alongside the product used. Results vary by individual.

A calm skincare ritual
94%
saw more hydrated looking skin*
89%
said skin felt smoother*
200k+
happy customers
4.9
average rating

*Based on a self assessed consumer use study. Individual results vary.

Before & after

See the difference

Drag the slider to compare. These reflect individual experiences with consistent use.

After
Before
8 weeksDullness

“My skin looks so much brighter and more hydrated. The glow is real.”

Maya R. · Hydration Serum + Daily Moisturizer

Improves the look of dullness. Results vary by individual.

After
Before
12 weeksTexture

“Texture I had for years looks smoother. I finally feel comfortable bare faced.”

Priya K. · Overnight Repair Cream

Supports a smoother looking texture. Results vary by individual.

After
Before
4 weeksDryness

“No more tight, flaky patches. My skin actually feels comfortable all day.”

Elena M. · The Complete Routine

Helps skin look more hydrated. Results vary by individual.

The journey

What to expect over time

  1. Week 1

    Comfort

    Skin feels softer, calmer, and more hydrated from the very first uses.

  2. 4 weeks

    Glow

    A fresher, more luminous look as hydration builds and dullness softens.

  3. 8 weeks

    Smoothness

    The look of texture and fine lines appears smoother and more refined.

  4. 12 weeks

    Healthy looking

    Skin looks its healthiest, with lasting hydration and a natural radiance.

Customer stories

Loved by 200,000+

  • SL
    Sophie L. Verified
    ·Combination skin·Age 25 to 34·2 weeks ago

    The only moisturizer I need

    Lightweight, sinks in fast, and my skin feels hydrated all day without any greasiness. I repurchase every month.

    on Daily Moisturizer
  • DV
    Daniela V. Verified
    ·Dry skin·Age 35 to 44·1 month ago

    Glass skin in a bottle

    I layer this under the moisturizer and my skin looks dewy and plump every morning. The glow is unreal.

    on Hydration Serum
  • RT
    Renee T. Verified
    ·Sensitive skin·Age 45 to 54·3 weeks ago

    Gentle but it works

    I was nervous about retinal on my sensitive skin but this is so gentle. My texture looks smoother after about two months.

    on Overnight Repair Cream
  • AO
    Amara O. Verified
    ·Oily skin·Age 18 to 24·1 week ago

    Finally a cleanser that does not strip

    My skin used to feel tight after washing. This leaves it soft and clean. Wish the bottle were a touch bigger.

    on Gentle Cleanser
  • HB
    Holly B. Verified
    ·Normal skin·Age 25 to 34·2 months ago

    Worth every penny

    Bought the full routine and my whole skincare shelf is now just NOVA. Simple, beautiful, and it actually works.

    on The Complete Routine
  • YN
    Yuki N. Verified
    ·Combination skin·Age 35 to 44·5 days ago

    Subtle glow, no shine

    Hydrates without making my t zone oily. Sits beautifully under makeup too. A daily staple now.

    on Daily Moisturizer
  • CM
    Caro M. Verified
    ·Dry skin·Age 25 to 34·1 week ago

    My desk essential

    I keep this at my desk and mist whenever my skin feels tight. Instantly fresher and that dewy look is gorgeous.

    on Dewy Finish Mist
  • TW
    Tessa W. Verified
    ·Sensitive skin·Age 18 to 24·3 weeks ago

    Lovely over makeup

    Sets my makeup with a soft glow instead of looking cakey. Very light scent, calms my skin too.

    on Dewy Finish Mist
  • BL
    Bea L. Verified
    ·Normal skin·Age 35 to 44·2 months ago

    Refresh in seconds

    A few spritzes and my dull afternoon skin looks alive again. The fine mist feels luxurious.

    on Dewy Finish Mist
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