Daily Moisturizer
Daily hydration without the heavy finish.
A lightweight gel cream with squalane, glycerin, and ceramides. It absorbs in seconds and supports the skin barrier morning and night, with no greasy residue.
4.9 from 2,841 reviews
- Size
- 1.7 fl oz
- Texture
- Gel cream
- Finish
- Weightless
- Tested
- Dermatologist
- Dermatologist Tested
- Clean Ingredients
- Cruelty Free
- Loved by 200,000+
- Free Shipping Over $50
Loved by thousands
Best Sellers
The formulas our community reaches for, morning and night.
Our philosophy
Fewer products. Better skin.
We believe skincare should feel calm, not complicated. Every NOVA formula is dermatologist tested, thoughtfully made, and designed to work beautifully together. No noise, no ten step routines, just visible, healthy looking skin.
Build your routine
The NOVA ritual
Four simple steps.
Skin that feels cared for.
No ten step routines or guesswork. Just the essentials, in the right order, designed to work together.
01
Cleanse
A soft, non stripping start to lift away the day.
02
Treat
A dewy hydration boost that plumps and revives.
03
Hydrate
Lightweight, all day moisture with a healthy glow.
04
Restore
Restorative night care while you sleep.
Build your routine
A routine made for your skin
Tell us when you use it and what your skin needs. We will build a considered routine in seconds.
When do you use it
What is your skin focused on
2 answers selected
Subscribe & SaveYour ritual, delivered.
Your ritual, delivered.
Up to 15% off, always.
Set it once and let healthy looking skin stay effortless. Subscriptions are flexible, rewarding, and completely commitment free.
Never run out
Your essentials arrive right on schedule, every time.
Save up to 15%
Subscribers get the best price on every single order.
Flexible delivery
Choose every 30, 60, or 90 days. Skip or swap any time.
Cancel anytime
No lock in, no fine print. You are always in control.
Real results
Visible hydration, texture, and barrier-support results
Outcomes customers reported after four to twelve weeks of consistent use. Drag each slider to compare before and after.
After
Before
8 weeksDullness
“My skin looks so much brighter and more hydrated. The glow is real.”
Maya R. · Hydration Serum + Daily Moisturizer
Improves the look of dullness. Results vary by individual.
After
Before
12 weeksTexture
“Texture I had for years looks smoother. I finally feel comfortable bare faced.”
Priya K. · Overnight Repair Cream
Supports a smoother looking texture. Results vary by individual.
After
Before
4 weeksDryness
“No more tight, flaky patches. My skin actually feels comfortable all day.”
Elena M. · The Complete Routine
Helps skin look more hydrated. Results vary by individual.
Shop by collection
Browse by concern and routine
- Best SellersThe formulas our community reaches for again and again.
- Daily EssentialsEverything your everyday routine needs.
- HydrationQuench, plump, and revive thirsty skin.
- Night RoutineRestorative steps for overnight renewal.
- Sensitive SkinGentle, fragrance free care for reactive skin.
- BundlesComplete rituals, thoughtfully priced.
- New ArrivalsThe latest additions to the NOVA ritual.
- Earn 1 point per $1, plus 200 for starting a subscription
- Birthday reward and 250 points per referral
- Redeem points for products and early access to launches
Reviews
Loved by 200,000+
Honest words from real, verified customers.
- SLSophie L. Verified·Combination skin·Age 25 to 34·2 weeks ago
The only moisturizer I need
Lightweight, sinks in fast, and my skin feels hydrated all day without any greasiness. I repurchase every month.
on Daily Moisturizer - DVDaniela V. Verified·Dry skin·Age 35 to 44·1 month ago
Glass skin in a bottle
I layer this under the moisturizer and my skin looks dewy and plump every morning. The glow is unreal.
on Hydration Serum - RTRenee T. Verified·Sensitive skin·Age 45 to 54·3 weeks ago
Gentle but it works
I was nervous about retinal on my sensitive skin but this is so gentle. My texture looks smoother after about two months.
on Overnight Repair Cream - AOAmara O. Verified·Oily skin·Age 18 to 24·1 week ago
Finally a cleanser that does not strip
My skin used to feel tight after washing. This leaves it soft and clean. Wish the bottle were a touch bigger.
on Gentle Cleanser - HBHolly B. Verified·Normal skin·Age 25 to 34·2 months ago
Worth every penny
Bought the full routine and my whole skincare shelf is now just NOVA. Simple, beautiful, and it actually works.
on The Complete Routine - YNYuki N. Verified·Combination skin·Age 35 to 44·5 days ago
Subtle glow, no shine
Hydrates without making my t zone oily. Sits beautifully under makeup too. A daily staple now.
on Daily Moisturizer - CMCaro M. Verified·Dry skin·Age 25 to 34·1 week ago
My desk essential
I keep this at my desk and mist whenever my skin feels tight. Instantly fresher and that dewy look is gorgeous.
on Dewy Finish Mist - TWTessa W. Verified·Sensitive skin·Age 18 to 24·3 weeks ago
Lovely over makeup
Sets my makeup with a soft glow instead of looking cakey. Very light scent, calms my skin too.
on Dewy Finish Mist - BLBea L. Verified·Normal skin·Age 35 to 44·2 months ago
Refresh in seconds
A few spritzes and my dull afternoon skin looks alive again. The fine mist feels luxurious.
on Dewy Finish Mist
Good to know
Questions, answered
Many people notice softer, more hydrated looking skin within the first week. For texture and fine lines, give your routine eight to twelve weeks of consistent use. Results vary by individual.
Yes. Our formulas are dermatologist tested, fragrance free where noted, and made without common irritants. Always patch test when trying something new.
Choose a delivery frequency at checkout and save up to 15% on every order. You can skip, swap, or cancel any time from your account, no commitment required.
Enjoy free shipping on orders over $50. If you are not in love with your purchase, return it within 30 days for a full refund.